"APPLETON DAY" AT THE FAIR - 1925
The Seymour Fair a Spectacular Attraction Since 1885
This poster from the 1925 Post-Crescent describes the popular attractions ranging from horse races to baseball games.
During the 1920s and 30s on “Appleton Day” at the fair it was customary to form a motorcade and travel to Seymour in a caravan. This article from the August 24, 1925 P-C shows the magnitude of the response.
FORM MOTORCADE HERE TO ATTEND FAIR AT SEYMOUR
Car Owners Asked to Line Up at the Chamber of Commerce at Noon on Wednesday
Every automobilist participating in the caravan to Seymour for Appleton day is requested to be in line by noon so the motorcade can start moving promptly at 12:15. The Artillery Band will head the caravan and must be in Seymour to start its concert at 1:30.
The chamber of commerce still has a quantity of automobile banners, windshield stickers and hatbands advertise Appleton with the familiar slogan, ”You’ll like Appleton,” which may be obtained by fair visitors upon request. Some of the stickers call attention to Appleton as a trading center by reminding fair visitors that Appleton is only a 45-minute drive from Seymour.
“Appleton Day” was a huge success. The August 27, 1925 Post-Crescent reported the following.
APPLETON HELPS SWELL CROWD AT SEYMOUR’S FAIR
Estimate 16,000 People in Spacious Fair Grounds
Appleton day at the Seymour fair attracted 1,600 cars to the grounds and 16,000 in paid attendance. Farmers threw down their tools and busy businessmen forsook their counters as they and their families sped away to Seymour for a day’s entertainment and swelled the total attendance to a greater number than was ever before recorded. The crowding of the grounds was due in large measure to the Appleton businessmen who had united to boost the fair. A survey of the grandstand convinced the observer that Appleton was deserted and the population had emigrated to Seymour. The vast throng made no mistake, as it was well entertained.